Privacy Policy

Last Updated: 16/02/2026

FIFTYMINDS LTD (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect personal data when you visit www.fiftyminds.com, download resources, submit enquiries, or engage with our services.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

FIFTYMINDS LTD is a company registered in England and Wales.

Registered office:
The Senate, Southernhay Gardens, Exeter, EX1 1UG

Email: enquiries@fiftyminds.com

For the purposes of data protection law, FIFTYMINDS LTD is the data controller of the personal data described in this policy.

2. Information We Collect

We collect only the personal data necessary to operate our website and provide our services.

Information you provide voluntarily:

Contact Forms

• First name and last name

• Email address

• Message or enquiry content

Newsletter Sign-Up

• Email address

Downloadable Resources (Lead Magnets)

• Name (where requested)

• Email address

• Company name (where requested)

We do not knowingly collect special category (sensitive) personal data.

3. How We Use Your Information

We use personal data only for legitimate business purposes, including:

• Responding to enquiries

• Providing requested resources

• Communicating with you where requested

• Sending newsletters, insights, and service updates

• Monitoring and improving website performance

• Maintaining website security

If you submit your details to access downloadable resources, we will:

• Send you the requested material; and

• Add you to our mailing list for relevant business communications.

You may unsubscribe at any time via the unsubscribe link in our emails.

We do not carry out automated decision-making or profiling that produces legal or similarly significant effects.

4. Lawful Basis for Processing

We process personal data under the following lawful bases:

Consent
Where you actively opt in to receive newsletters or marketing communications, including when submitting your details to access downloadable resources.

Legitimate Interests
For responding to enquiries, operating and improving our website, maintaining security, and communicating about our services where appropriate.

Legal Obligation
Where processing is necessary to comply with applicable legal or regulatory requirements.

You may withdraw consent at any time by unsubscribing or contacting us directly.

5. Analytics and Cookies

We use Google Analytics to understand how visitors use our website.

Google Analytics may collect anonymised or pseudonymised data such as:

• Page views

• Session duration

• Device type

• General interaction behaviour

This data does not directly identify individuals.

Non-essential cookies and analytics tools are only activated where required after you provide consent via our cookie controls.

6. Data Sharing and Third-Party Processors

We do not sell or trade personal data.

We may use trusted third-party providers to support our operations, including:

• Wix – website hosting, forms, and newsletter functionality

• Google Analytics – website usage analytics

• Email marketing platforms (where applicable)

These providers act as data processors and are contractually required to:

• Process data only on our instructions

• Maintain appropriate technical and organisational security measures

• Comply with applicable data protection laws

7. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected.

Typical retention periods include:

• Enquiry data – retained while correspondence is active and for a reasonable period thereafter

• Newsletter subscriptions – retained until you unsubscribe

• Resource download records – retained for marketing and audit purposes until you unsubscribe

• Analytics data – retained in accordance with Google Analytics settings

Personal data is securely deleted or anonymised when no longer required.

8. Security of Your Information

We implement appropriate technical and organisational measures to protect personal data, including:

• Secure cloud-based platforms

• Access controls and role-based permissions

• Strong password and authentication practices

• Regular review of system access

• Secure deletion procedures

While no system can guarantee absolute security, we take proportionate and reasonable steps to protect personal data from unauthorised access, disclosure, alteration, or loss.

9. International Transfers

We do not intentionally transfer personal data outside the UK.

Where third-party service providers process data outside the UK, appropriate safeguards are in place, such as:

• Standard Contractual Clauses

• UK adequacy regulations

• Equivalent data protection mechanisms

10. Your Data Protection Rights

Under UK GDPR, you have the right to:

• Request access to your personal data

• Request correction of inaccurate or incomplete data

• Request erasure of your data

• Restrict processing

• Object to processing

• Withdraw consent at any time (where processing is based on consent)

To exercise your rights, please contact enquiries@fiftyminds.com.

We will respond within the statutory timeframe.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been handled unlawfully.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in legal, regulatory, or operational requirements.

The most current version will always be available on our website.

12. Contact Details

For any questions about this Privacy Policy or our data protection practices, please contact:

FIFTYMINDS LTD
Email: enquiries@fiftyminds.com