Privacy Policy

Last Updated: 02/01/26

At FIFTYMINDS LTD (“we”, “us”, “our”), accessible via www.fiftyminds.com, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal data when you use our website or engage with our services.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect only the personal data necessary to operate our website and respond to enquiries.

Data you provide voluntarily:

Wix Contact Forms

• First name and last name

• Email address

• Message or enquiry content

Newsletter Sign-Up (Wix Pop-Up)

• Email address

We do not knowingly collect special category or sensitive personal data.

2. Lawful Basis for Processing

We process personal data under the following lawful bases:

• Legitimate interests – responding to enquiries, operating and improving our website, and communicating about our services

• Consent – where you have explicitly opted in to receive newsletters or marketing communications

• Legal obligation – where processing is required to meet regulatory or legal requirements

You may withdraw consent at any time by unsubscribing or contacting us directly.

3. How We Use Your Information

We use personal data only for the purposes for which it was collected, including:

• Responding to contact enquiries

• Communicating with you where requested

• Sending newsletters or updates where you have opted in

• Monitoring and improving website performance

• Maintaining security and preventing misuse

We do not use personal data for automated decision-making or profiling.

4. Analytics and Cookies

We use Google Analytics to analyse website usage and performance. Google Analytics collects anonymised or pseudonymised data such as page views, session duration, and general interaction patterns.

This data does not directly identify individuals.

Where required, analytics and non-essential cookies are only enabled following user consent via the website’s cookie controls.

5. Data Sharing and Third-Party Processors

We do not sell or trade personal data.

Personal data may be processed by trusted third-party service providers acting as data processors, including:

• Wix – website hosting, forms, and newsletter functionality

• Google Analytics – website usage analytics

All third-party processors are required to implement appropriate technical and organisational security measures and to process data only in accordance with our instructions.

6. Data Retention

We retain personal data only for as long as necessary:

• Enquiry data – retained only while correspondence is active or as required for audit or legal purposes

• Newsletter subscriptions – retained until you unsubscribe

• Analytics data – retained in accordance with Google Analytics retention settings

Data is securely deleted or anonymised once it is no longer required.

7. Security of Your Information

We implement appropriate technical and organisational measures to protect personal data, including:

• Secure cloud-based platforms with access controls

• Role-based access to systems

• Strong password and authentication practices

• Regular review of access permissions

• Secure deletion of data when no longer required

While no system can guarantee absolute security, we take reasonable and proportionate steps to reduce risk and protect against unauthorised access, disclosure, or loss.

8. Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Restrict processing

• Object to processing

• Withdraw consent at any time (where applicable)

Requests can be made by contacting enquiries@fiftyminds.com. We will respond within statutory timeframes.

9. International Transfers

We do not intentionally transfer personal data outside the UK. Where third-party services involve international processing, appropriate safeguards (such as standard contractual clauses) are in place.

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in legal, regulatory, or operational requirements. The latest version will always be available on our website.

11. Contact Details

For questions about this Privacy Policy or our data protection practices, please contact:

FIFTYMINDS LTD
Email: enquiries@fiftyminds.com